The Case Study of Nespresso
The Master Product Management Case Study Series
What does it take to turn a simple cup of coffee into a global luxury phenomenon? In Brewed to Perfection, we dive deep into the incredible journey of Nespresso—a brand that redefined coffee culture through innovation, premiumization, and resilience.
Join us as we uncover:
The origins of Nespresso and the breakthrough capsule technology that started it all.
How the brand overcame challenges, from early failures to patent expirations and fierce competition.
The genius behind its marketing strategies, including the iconic George Clooney campaigns and experiential boutique stores.
Nespresso’s commitment to sustainability, from recycling initiatives to carbon neutrality.
Key lessons any business can learn from its premiumization and market adaptation strategies.
Whether you're a coffee enthusiast, a brand builder, or someone curious about what it takes to create a lifestyle empire, this podcast serves up fresh insights, rich storytelling, and a deeper appreciation for the art of success—one sip at a time.
Perfect for:
Entrepreneurs, marketers, product managers, and anyone looking for inspiration from one of the most remarkable success stories in the world of consumer goods.
So, grab your favorite brew, and let’s explore the world of Nespresso. What else? ☕